If you are like most dealerships, and have thousands of inactive customers in your data base, it's now time to invite them back to your service department.  

 

Because email blasts are cost efficient and very productive, most dealership service departments send them out every six to eight weeks. Email marketing can generate between 25% - 30% of additional customer pay revenue. It gets more customers in the service lane, and increases opportunities to sell more labor, captures more customer pay ROs, and maximizes customer retention.

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Adding the BDS No Credit Needed link will encourage more customers to respond favorably to the ad. This holds true especially for the credit challenged and the customers who need repairs but don't have the cash.

When a customer receives the dealership's email and completes the BDS application, he is approved before he arrives at the dealership.

The BDS' call center receives the customer's approval, and contacts the SA to set up an appointment for the APPROVED customer to bring in his vehicle.

 

Below is a copy of an email used by some BDS' stores.